Another day, and yet another Salesforce product is released. Introducing Salesforce Easy.
Salesforce Easy is a new product designed to target new companies, who are yet to experience the power of the Salesforce platform.
Everyone knows that implementing a brand-new CRM tool is an expensive venture. Implementing Salesforce is certainly no exception to that. Now if you’re a small business the cost of implementing Salesforce and hiring a Salesforce professional to configure and develop the platform can spiral very quickly. It's also challenging to measure ROI quickly too. As a small business, this is a dangerous predicament to find yourself in, and pushes customers towards alternative CRM platforms.
Fortunately, Salesforce Easy bridges that gap. For the first time ever, Salesforce are promoting a self-implemented product, rather than recommending hiring a Salesforce Professional, or working with a Registered Salesforce Partner.
Salesforce Easy allows companies to quickly implement Salesforce, hook it up to existing tools, and start to leverage the power of the Global Leader in CRM.
Salesforce Easy is a simplified experience for companies, focusing on 3 key areas.
- Easy to increase productivity, allowing simple integrations with major tools such as Slack, Google and Office 365.
- Easy to Save Time, by harnessing the power of Salesforce to follow up and automate core sales functions and processes. This will enable your team to spend more time, serving your customers.
- Easy to Cut Costs, by allowing your business to run on one single platform, removing the need for multiple systems across business functions.
This is a clever move from Salesforce. For so long they've been seen as the Enterprise leader in CRM, they’ve always been overlooked by smaller customers, who favour the cheaper, simple set-up and agility that other CRM’s like MailChimp, ZenDesk, Zoho and HubSpot offer.
Now Salesforce are cashing in on this huge market, with a product that covers the major areas of sales, marketing, and service, but targeting a previously unreachable market audience.Salesforce are well aware that these customers will reach two stages quickly.
- Salesforce's efficiency and intuitiveness will have them looking to purchase additional products and licenses.
- Salesforce licensees will eventually reach platform limitations and need to upgrade to higher editions in order to satisfy business demands.
Both hurdles will create long-term Salesforce customers, who prior to Salesforce Easy, may have been lost to other CRM providers. An exciting time for everyone, except Salesforce's competitors!
Steadman Brown focus solely on recruiting Salesforce professionals for our clients globally.
With 8+ years combined experience of head-hunting Salesforce talent, Steadman Brown work with some of the finest names in modern-day business to attract, secure and retain the best Salesforce talent internationally, on their behalf.
With 8+ years combined experience of head-hunting Salesforce talent, Steadman Brown work with some of the finest names in modern-day business to attract, secure and retain the best Salesforce talent internationally, on their behalf.
Are you hiring for a Salesforce professional? Get in touch today.