We know that Social media is more important than ever for businesses in every industry. Through #SalesforceMarketingCloud integration, social media management improves customer relationships with the tools and capabilities offered. By combining social media management and Salesforce, businesses can dramatically improve customer experience and public perception. It’s a win-win.
For most of us, it's impossible to imagine life without #socialmedia - especially for those of us in marketing. It is astounding to believe that just 18 years ago, microblogging services and social networking platforms such as Facebook, Twitter, and LinkedIn were simply ideas in the minds of techies. Today, there are 3.96 billion social media users worldwide, up 4.8 percent from a year ago and increasing every single day!
Many people are surprised to learn that social media accounts for a third of their online time, with social media being accessed seven times more frequently than email. Such a level of customer reachability is well worth the investment – if you ask me.
Maintaining your social media presence isn't enough: You have to engage consumers on multiple social platforms and build brand identity and stand out! By leveraging Salesforce #MarketingCloud, profitability goes through the roof. Based on Salesforce's "State of Marketing" report, 75% of marketing leaders see a direct return on investment for using social media, from creating content to interacting with an ever-present audience.
Salesforce Marketing Cloud
Among the capabilities of Marketing Cloud are email marketing, social media marketing, mobile marketing, online advertising, and marketing automation. Using Marketing Cloud, businesses can create personalised, omni-channel customer journeys. The Salesforce product offers SaaS (Software as a service), PaaS (Platform as a service), and IaaS (Infrastucture as a service) tools. Further, it provides cloud services for the running of applications with secure, upgradable, and scalable data.
This Salesforce product (formerly ExactTarget) isn't built on the core Salesforce platform, instead it uses connectors to sync data from your core Salesforce org to #SFMC.
Among its other attributes, #SalesforceCloud offers benefits such as adaptability and multitenancy to manage external and internal relationships. Additionally, it allows for the planning and monitoring of Sales and Marketing #Campaigns as well as the management of services based on insight and valuable data.
4 Benefits
1. By aggregating information from all your social networks, you can stay on top of everything. With the social cloud, the social media team can respond directly to customers on different networks, update their profiles and pages, all from one place. It's easy to integrate - Salesforce Marketing Cloud has many collaboration features and pulls data from a bunch of different places.
2. With Data Enhancements, Marketing Cloud puts all your company's information at your fingertips and uses it to jumpstart your consumer journeys. Understanding consumer psychology is one of the biggest benefits of Salesforce marketing cloud.
3. From psychology to Easy prediction with Einstein Interaction Frequency and Einstein Interaction Scoring, Salesforce Marketing Cloud now has Einstein Artificial Intelligence. By using AI to predict your client's actions, you can decide when to send your direct mail so you can maximize the likelihood they'll be opened and generate interaction.
4. Increases engagement - Successful marketing promotes sales and keeps you competitive. Profitable businesses must build long-term relationships with their customers. Building long-term relationships with customers is easy with Salesforce Marketing Cloud. When it comes to delivering content, companies have to keep consumers in mind. Therefore, Salesforce Marketing Cloud builds critical messages based on customer satisfaction.
So… How can companies utilise Salesforce Marketing Cloud for digital marketing?
· Email marketing.
· Mobile push notifications, including in-app notifications.
· Content creation
· Real-time engagement & analytics.
· Campaign automation
· Audience segmentation
· Data management
Salesforce Marketing Cloud consists of two types of modules: Studios to manage content and specific marketing channels, and Builders to manage data and campaign automation.
The difference between Salesforce #SalesCloud and Marketing Cloud?
The obvious difference... Sales Cloud is for sales teams, whereas Marketing Cloud is for marketers.
Leads, opportunities, orders and more are all managed by Sales Cloud. Because Marketing Cloud manages customer touchpoints across the whole customer lifecycle, it taps into other datasets more so than Sales Cloud.
What about #Pardot…
When there are long sales cycles and multiple decision-makers, Pardot is generally used. You should use Marketing Cloud in the event of a transactional purchase across multiple marketing channels.
