This series provides a quick snapshot in preparing to hire Salesforce professionals. We’ll cover everything you need to know, things to be on the lookout for, key questions, and most importantly how to retain SF talent!
 
With more than 19% of the CRM market, Salesforce is used by over 150,000 companies worldwide. The demand for Salesforce talent has been increasing and it is predicted that by 2024, there will be 4.2 million jobs globally. It should come as no surprise that companies are looking for Salesforce developers, and with the high demand in the market, finding the right candidate takes some effort. The purpose of this guide is to help you select the perfect salesforce talent for your business. 

Hiring candidates based on their competencies is one of the best ways to recruit salesforce talent. (Besides using Steadman Brown)
Employers who focus on competencies instead of personality traits will set themselves apart from competitors. The head of recruiting at Salesforce, Ana Recio, reveals why the company is so successful in its recruitment efforts and how their interviewing and hiring methods help build more loyal, engaged, and happy employees. It was found from Recio and her colleagues that 40% of Salesforce top performers were not enterprise software professionals. This discovery led to the emphasis on competencies which, according to Recio, “allowed [us] to broaden our pool pretty extensively, but more importantly, it’s allowed us to create a very standardized process globally. Whether you are in San Francisco or Sydney or Singapore, and you’re interviewing for an account executive role, you’re going to be evaluated on the success attributes of that role and not necessarily on personality trait(s).”

Secondly, you can source best Salesforce talent by looking for those who are actively learning with Trailhead!  

 By learning the most in-demand skills, Trailhead helps candidates land top jobs within the Salesforce ecosystem. A candidate who spends their off-time learning and earning badges on Trailhead, Salesforce's free online learning platform, shows that they are motivated and driven.

Thirdly, ensure that technical skills are measured during the recruitment process.

It is important to ensure candidates possess all the necessary skills.  Look for platform-specific skills, analytical skills, communication skills, project management skills, problem solving, & creativity. 

Some key Questions you should be asking:

• Ask candidates how they maintain their Salesforce knowledge by asking them what they do to develop their skills and knowledge. They may collaborate with experts in the Ohana community or take Trailhead courses regularly.

• Why are you right for this job? By asking this question, you can determine whether your candidate has read the job description and learned as much as possible about your company. Applicants who can demonstrate genuine enthusiasm for the role and connect Salesforce skills to the company's goals will be the most successful.

• Would you mind sharing a time when you were tempted to leave a job? By asking this question, you'll ensure that you're looking for Salesforce candidates who will fit with your company culture. If the candidate hated things about their old job that are crucial to your Salesforce position, then they may not be a good fit.

• Could you please let us know if you have any questions? By addressing any concerns your candidate might have about the Salesforce job offer, you can improve your chances of getting their 'yes'.

When it comes to offering a Salesforce job it isn't always easy, especially when it comes to convincing people to accept.

In today's world, candidates don't just want excellent salaries, they also want control over their opportunities.  It is vital for modern employees to feel as though they are a good fit for the company they are applying to. In order to attract top talent to your organization and streamline Salesforce selection processes, you need to have a strong employer brand.

It is important to decide how you want your organization to be perceived by others in order to create successful employer branding. For example, are your Salesforce consultants trained and equipped with the most advanced tools? Consider showing potential candidates that your Salesforce careers offer development opportunities, access to new technology, and a growth-oriented company culture.

After following our guide, you have hired the perfect sales force candidate. Congratulations!  What are the best ways to retain your talent?

Keep your top talent and invest in their continuous development. Make sure you provide new responsibilities and more challenging tasks as time goes on. Assign them bigger territories or your biggest accounts. Move them into more complex sales situations.

Get to know them as individuals and figure out what motivates them. Learn why they work so hard. Identify their motivations for success. Is it money? Is it praise? Is it a chance to move up the corporate ladder? Motivate your top sales staff by effectively helping them achieve their goals by discovering what they are striving for. Give them the opportunity to work with a mentor or executive coach to help hone their specific skills, and you'll keep them on board for the long haul. Be sure to Let your candidates know that you want them to succeed.

You can share information online about your company culture, your company benefits, your work environment, and your open positions to attract qualified candidates. It is also important to demonstrate that you can compensate candidates for their talents, skills, and hard work financially. You get what you pay for, after all. Top salespeople tend to be more attracted to incentive-based compensation plans than higher fixed salaries, since they are confident in their ability to sell.
 

 If you are looking to hire a Salesforce professional, you've came to right company. Take the hassle out of your recruitment process.

Steadman Brown focus solely on recruiting Salesforce professionals for our clients globally. With 20+ years combined experience of head-hunting Salesforce talent, Steadman Brown work with some of the finest names in modern-day business to attract, secure and retain the best Salesforce talent internationally.
At Steadman Brown we support a varied range of clients, from start-ups and established Salesforce implementation partners, Salesforce application venders and Salesforce end customers looking to hire into their CRM teams and embark on companywide transformations.

We focus on working with companies to define a plan to help them attract, select and retain the best Salesforce talent in the market.

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