Pay rise Vs New job?
Not happy in your current job role? Should you look for new opportunities now? Or should you wait for your next performance/salary review? I’ve been…
Layoffs, layoffs, layoffs...Who's Next?! -A Steadman Brown Series
In the last few months, from late 2022 to the present day, tens of thousands of jobs have been eliminated as major firms reduce their…
When it's time to resign (Howe-to-Guide)
There are lots of reason people leave jobs, be it: Money, progression, development, changing industry, not getting on with management, changes in personal situations... the list goes on!

Whether you are leaving for the good or the bad, resigning is never easy but for the sake of your personal or professional growth or your mental health, sometimes "biting the bullet" or "pulling the plug" is the best thing you can do for you! (especially if you have been in a toxic work environment)

We have all worked places where there is no clear next step or where you find yourself fighting to get out of bed in the morning and having to drag yourself to work... That is the sign to put feelers out and explore the job market in my opinion!
(I would first recommend speaking to your manager about your concerns, maybe they aren't aware and can support you... If you don't ask you wont know until you have potentially wasted your time interviewing, just to find out they can offer everything you want!)

Here are a few tips for when it is time to resign:
(At Steadman Brown we work through these points and more with all of our candidates, supporting them through the resignation process as we understand this is quite often the most difficult thing people face throughout the entire process of finding a new role)

????Be polite and professional at all points. (Even if your manager isn't)
????Get your resignation written up and have a conversation/meeting with your manager when handing it in, if possible. (This makes it more personal)
????You will be offered something to stay! (If you are leaving for a reason other than money, make your stance clear and stick to your guns)
????Work with you manager on how to deliver this information to the team/business. (It can have a bigger impact on those around you than you may think)
????Agree an accurate final working day. (Can the notice be reduced or on the other hand if your ending on great terms can you stay longer to support the handover)
????Create a clear and detailed handover for the person who will be stepping into your shoes (I am sure you would appreciate the same in your new role)
????Work as hard through the notice period as you would on any other day (leave feeling good about your departure and on as positive a note as possible)

These are a few small recommendations than can aid in the transition and if you can avoid burning bridges, I would recommend it as you never know who you will meet again!
 
 
Consumer behaviour changes - How Salesforce can combat uncertainty.
It is without a doubt that consumer decisions play a significant role in the product offering, marketing, and design of your product.

A new trend emerges every year... Factors such as high inflation, which eat away at wage gains and savings, low employment and layoffs, high home prices, and high-interest rates in 2022-2023 mean purse strings are being tightened.

As we enter the year 2023, we will attempt to determine what consumer behaviour will be like and how using Salesforce could help adapt business and promote efficiency and success in uncertain times.

First, the undeniable facts...

  • The process of selling has become increasingly difficult!
  • Consumers want more control over spending due to concerns about inflation and rising prices
  • More e-commerce and social spending is taking place than ever
  • Companies need to up their game to stay competitive.
  • Salesforce implementation is a MUST..

How buyer behaviour works: Consumer behaviour patterns are the driving force behind any marketing process. Several factors can influence a consumer's purchasing behaviour, including needs, mentality, mood, and the availability of the product. You can make more sales, market more effectively, and provide better service to your customers by understanding buying behaviour. What matters is what the customer 'thinks' is happening and how it will affect their individual purchasing decisions.

During the current uncertain economic climate, buyers are changing and sales confidence is at an all-time low, with Salesforce recently reporting that 69% of salespeople are having difficulty 'selling'. Fewer than a third of companies believe they will meet their annual sales quotas, and 70% of companies are avoiding riskier tactics... Globally, salespeople acknowledge that selling is becoming increasingly challenging, and they have been forced to adapt quickly.

The following are some ways we have observed consumer purchasing behavior trends and expect to continue to drive this year.

Everything is ONLINE!
Mobile applications, social media, and advanced technology are changing the way we discover and purchase products and services. The old ways of buying are dissipating more and more as we gain a deeper understanding of the digital world. Companies and organizations need to opt for an effective omnichannel strategy. More so, focused on customer service.

Here's How.. Salesforce Omni-Channel. An Omni-Channel solution, as the name implies, provides a consistent customer service experience across all channels. In order to provide a seamless customer experience across multiple channels, omni-channel customer service integrates these channels into a single platform. By doing this, customer service agents will have a comprehensive view of a customer's interactions, allowing them to answer queries in a more effective and efficient manner.

Still, In-store shopping remains a preference for many consumers. Despite the significant growth in e-commerce in recent years, many consumers prefer to shop in person for large purchases. This can be augmented in your business in a very simple way.. a positive in-store experience.

Try:
  • Exclusive in-store deals
  • Fun experiences
  • Provide top-notch customer service

Increase in demand for sustainable products and services
Research shows that Generation Z consumers are driving the conversation regarding sustainable products, as they become more conscientious consumers. Furthermore, two-thirds of consumers of all generations are willing to pay more for sustainable products, 44% of consumers place product sustainability above brand name, and three-quarters of consumers consider sustainability to be somewhat or very important. Moreover, as the younger members of Generation Z become adults, their influence will only increase.

It is primarily for environmental reasons that consumers purchase sustainable products and brands. So our advice.. To capture future market share, you need to align with Gen Z's values. Let your customers know that your product or service is compatible with their ideals in your advertising.

Personalization
Increasingly popular, personalization has led to higher customer satisfaction and conversation rates. In short, personalization refers to the use of unique consumer data. The sales team can personalize buyer experience based on their demographics, browsing history, past purchases, and devices. Due to the increasing omnichannel nature of online shopping, retailers are adapting their marketing strategies to address this trend.

Salesforce defines personalization as 'the act of tailoring an experience or communication based on information a company has learned about an individual.'

What types of experiences can be tailored? Most channels through which customers interact with Salesforce can be personalized. Websites, mobile applications, and social media are some of the most popular. 

With Salesforce Marketing Cloud Personalization, you can provide more personalized customer experiences through real-time interaction management.
 Conclusion: Times are changing!

A large part of consumer behaviour can be attributed to their level of confidence - both in the present and in the future. There will always be one thing that will never change: the customer is always right.
Customers value a personalized, straightforward, quick and efficient purchasing process.
Salesforce Financial Services Cloud - Mortgages done right!
There's a reason why mortgage companies, banks, and credit unions 'like' Salesforce. We're not surprised that it's the go-to CRM platform. Are you?

Whether you have been involved in the mortgage application process or not, it is undeniable that Borrowers find initially applying for a mortgage to be the one of the most difficult and time-consuming tasks they encounter.

Did you know it takes an average of 46 days to close a mortgage, mainly due to fragmented information and archaic processes?????

In the current market, this type of experience is unsettling to anyone, let alone to younger digital-first consumers who represent 37% of the home buyer market (and growing). As fintech disruptors and independent brokers propel onto the market, mortgage companies are under great pressure to provide seamless and streamlined loan experiences. That’s why more and more companies are implementing SALESFORCE..

Salesforce claims to help 'Deliver End-to-End Mortgage Transformation' and here's how..

Here are some ways that different products can assist with mortgage transactions:
·       Innovations in the Financial Services Cloud streamline the mortgage experience for borrowers, lenders, and partners. The mortgage process can be simplified and expedited with guided loan applications, streamlined document tracking and approvals, and a new mortgage data model for lenders to develop deeper, more complete relationships with borrowers.
·       Mortgage and lending teams will be able to create high-quality marketing materials for potential and ongoing borrowers with Salesforce Marketing Cloud. Using this Salesforce product, you can customize the borrower's experience regardless of where they are in the lending process.
·       Using Salesforce Experience Cloud, mortgage and lending companies can quickly launch data-powered sites, portals, and apps to enhance customer service.

More about Salesforce Financial Services Cloud

The Salesforce Financial Services Cloud is just one component of the Salesforce Platform for the mortgage industry, which transforms the mortgage process from pre-application to post-closing through marketing, sales, servicing, integration, and application development.

By using Salesforce, lenders are able to engage borrowers earlier in the home buying process through intelligent marketing, and the best leads can be identified automatically. During the application process, lenders, borrowers, and partners can collaborate via digital portals that support the collection of documents, embedded business processes, and a knowledge base for assistance.

Salesforce Financial Services Cloud (FSC) is the ideal Salesforce product for mortgage and lending companies. By implementing this solution, mortgage loan officers, processors, underwriters, and brokers will be able to provide transparency to borrowers from the beginning of the loan process to the end.

It's a win-win for both home buyers, lenders and mortgage companies.
1st Working Day Of 2023 - Steadman Brown is back!
And.... we're back! It's #2023, the first working day of the year - Steadman Brown is back in the office and ready to take the Salesforce Eco-system…
WE GET YOU- And here's how! By Alex Kelly
Understanding what Salesforce is, isn’t a challenge. It’s the #1 CRM platform. With its digital transformations, it supports every aspect of a business, whether it is large…
What is Salesforce DevOps ???
To facilitate the release of cutting-edge technology faster and in a safer manner, Salesforce has developed 'Salesforce DevOps Centre'. Fantastic right? Using the newly released…

Get in touch

Connect with us

We use cookies to provide you with the best possible browsing experience on our website. You can find out more below.
Cookies are small text files that can be used by websites to make a user's experience more efficient. The law states that we can store cookies on your device if they are strictly necessary for the operation of this site. For all other types of cookies we need your permission. This site uses different types of cookies. Some cookies are placed by third party services that appear on our pages.
+Necessary
Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.
ResolutionUsed to ensure the correct version of the site is displayed to your device.
essential
SessionUsed to track your user session on our website.
essential
+Statistics
Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.
Google AnalyticsGoogle Analytics is an analytics tool to measure website, app, digital and offline data to gain user insights.
Yes
No
+Recruitment
Some recruitment software applications, such as applicant tracking systems, use cookies to track the source of job applications.
Job Indeed CTSJob Indeed CTS description
Yes
No
Apply Indeed CTS scriptApply Indeed CTS script description
Yes
No
Apply Indeed CTS noscriptApply Indeed CTS noscript description
Yes
No
Apply Google CTSApply Google CTS description
Yes
No

More Details