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Part 3/4 - Salesforce & UK’s Data Driven Police Force
Salesforce & The Public Sector - 4 Part Series

UK’s Data-Driven force - Transformative engagement.

A greater emphasis is being placed on the performance of policing than ever before. With recent events, a rise in online crime and changes being made across the board. Here's how the UK's police force is utilizing Salesforce to leverage its performance.

Recent reports indicate that policing continues to be perceived as underperforming within the force. At this point, it's worth noting that Steadman Brown holds the highest regard for the police force and the work they do, but let's be honest, there is always room for improvement.

Police work is driven by integration and data, ensuring that information can be accessed by the right people at the right time. Through the use of this data, officers can engage with the public more effectively, prevent crimes from occurring, solve crimes more quickly, and provide better support to victims. It's a win-win.

In the UK, the part you don't see when the police are out 'fighting crime' is the vast number of contact centers, victim care organizations, general practice reviews, protocol reviews, and the ability to deal with the underlying challenge of trust and confidence in how policing prevents and detects crime. 

With Salesforce's single platform approach, Police Forces can consolidate touchpoints and ensure that all information is presented in a single view. The most advantageous part is they do not replace the existing system but instead integrate it and make it interoperable with Salesforce.

There is always a desire and drive to gather more data in order to measure the progress of any service. And that's what Salesforce is for, right?

What's the main goal?

  • To facilitate the automatic exchange of data between officers, control centers, care teams, and other organizations.
  • To provide data to better inform decision-making with the public
  • To ensure that the appropriate people have access to the proper data and that the right officers are provided with the appropriate information.
  • Measurement of performance in various areas
  • Assuring a capable and sustainable workforce capable of meeting the ever-changing needs of the public and its own employees. 

Example:
In the context of evaluating a citizen when necessary, insight into the citizen and his or her background can be gathered more effectively with Salesforce. By doing so, they will be able to gain a more comprehensive understanding of any situation at hand, and effectively bring together disparate data sets that will provide a complete 360 view of the individual.

Did you know that in the 2019 Police Foundation report – Data-Driven Policing and Public Value – Points were presented in order to demonstrate a transparent path forward? It included the removal of closed technology to enable the integration of systems and data across force boundaries. A coordinated approach to the accuracy of data was proposed as a means of ensuring data-driven policing.

What is the current use of this platform by the UK Police Force?
Police in the UK is rapidly transforming how they engage with citizens. In addition to many other tasks, they use Salesforce to.

  • Integrate with legacy systems and get a single view of citizens
  • Identify vulnerable individuals quickly to prioritize engagement
  • Deliver an improved level of service to create satisfaction and build trust
  • Use Salesforce Solutions for: Force Control Rooms, citizen engagement, interoperability with systems & automation of manual processes
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Part 2: Salesforce for Healthcare - 4 part Series
Salesforce & The Public Sector - 4 Part Series.

In such a diverse industry, #healthcare organizations utilize Salesforce as a means to improve patient communication and interaction.

Last week, we talked about how Salesforce has streamlined, improved, and innovated public services. This week, we'll look at some of the ways and reasons healthcare organizations use Salesforce, as well as why so many others keep implementing it.

"Transforming healthcare services together."

Salesforce's official website says Salesforce is committed to providing a connected platform for digital care. This empowers healthcare organizations to provide innovative, integrated, digitally based services, improve engagement, and make access to services easier.

Here's a quote from Salesforce
"A unified, collaborative platform that provides a fully-equipped industry solution to improve patient outcomes and quality of care, bringing visibility and transparency across the entire health and social care network."

How does it do that? Salesforce Health Cloud.

In simple terms,

  • It's a cloud-based patient relationship management solution for healthcare organisations
  • It gives providers a 360-degree view of their patients.
  • Health Cloud is built on Salesforce's cloud platform (which is scalable and secure). This keeps sensitive patient information safe and accessible only to authorized people.
  • It's not a replacement for clinical decision support systems or electronic health records, but rather an extra layer of support for caregivers.

Since Salesforce Health Cloud was released in 2016, it's revolutionized healthcare. There are many benefits that Healthcloud and its solutions can provide in the healthcare sector, including improving collaboration and efficiency between members of care teams and enhancing patient-provider relationships.

Make smart use of data...
The use of Salesforce AI is becoming increasingly prevalent. Let's take a look at how it can be applied to health care. Healthcare providers can anticipate and meet patient needs with tools like Tableau CRM (formerly Einstein Analytics). They can also utilize risk stratification to identify high-risk patients and enroll them in the proper care management program. In a nutshell, data-driven decisions equal better health outcomes.

Teamwork at its finest...
It is safe to say that anyone who spends time in a hospital will be familiar with the variety of medical professionals there. Just think about the front desk staff when you check in, the triage nurse, the doctor, maybe a specialist doctor... if there is a real concern a surgeon and his team, and then maybe even aftercare professionals. There may be a primary care doctor, a specialist, a household caregiver, or anyone else involved in patient health. Users can view a unified care plan, assign tasks, and communicate with one another from any device, depending on their role.

Get a personalized experience...
Consumers today expect personalized experiences, and that's not just in healthcare. Salesforce lets you personalize every step of the healthcare process to the patient's preferences, whether it's phone calls, text messages, or the Salesforce Communities site.

Stay secure...
Data security is a big deal in healthcare. There are devastating consequences to a breach. Salesforce Shield and Health Cloud let healthcare organizations keep electronically protected health information (ePHI) encrypted.

Salesforce has helped healthcare organizations adapt quickly to tackle healthcare's biggest challenges.

As a platform, it is highly adaptable. As we move forward into 2023, it is imperative that healthcare providers remain efficient while providing quality care.

As healthcare organizations utilize intelligent data at every stage of the patient journey, they will be able to provide the level of service patients expect and deserve. 
Salesforce & The Public Sector - 4 Part Series.

Modernize and digitize. Automation is key! Part 1/4


Using Salesforce as a platform, the #publicsector can transform its engagement - by gaining a 360-degree view of citizens, stakeholders, and partners. What's not to like? As a result of #Salesforce, public services have been streamlined, enhanced in efficiency, and supported in innovation. Here is how and why organizations in this sector continue to implement Salesforce solutions on a daily basis.

Why Salesforce?

As well as Salesforce's scalable, flexible, and secure platform, it offers a variety of apps and services tailored to meet the needs of specific industries. These include #Healthcare#Government, and #Law enforcement. Immediately following implementation, Salesforce customers can transform how they deliver services, demonstrating the impact and time-to-value.

Which industries fall under the public sector?
The purpose of this series is to examine Salesforce's use in the public sector and specific industries in which it is used. In addition, it will examine the reasons for doing so.

Keep up to date with all things Salesforce & The Public Sector on our blog!

Let's begin with a brief introduction to each.

Salesforce for HealthCare
Marketed is a collaborative platform that provides a complete industry solution to improve patient outcomes and quality of care. Salesforce brings perks such as increased transparency and visibility to the health and social care systems. As a result of Salesforce implementation, healthcare organizations are able to deliver transformative, digital-first and integrated services, which improve engagement and simplify access to care, giving patients enhanced control over their health and well-being. By utilizing the 360° patient view, patient-centered, coordinated care can be provided effectively.

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Salesforce for Government

Salesforce enables government organizations to manage citizen interactions through a variety of channels. As a result, government agencies around the world are utilizing Salesforce's capabilities to enhance citizen engagement and improve daily operations.

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Salesforce and law enforcement

Bringing citizen engagement to the next level. Salesforce integration helps law enforcement such as the police manage the exchange of information, to better inform public decision-making, and to share appropriate information with officers. It includes solutions for the following: Force Control Rooms, citizen engagement, system interoperability, and the automation of manual processes.

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Want to know more?
We will cover the healthcare industry, Salesforce, and the public sector.
Next up... Part 2/4 of Salesforce & Public Sector!
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