UK’s Data-Driven force - Transformative engagement.
A greater emphasis is being placed on the performance of policing than ever before. With recent events, a rise in online crime and changes being made across the board. Here's how the UK's police force is utilizing Salesforce to leverage its performance.
Recent reports indicate that policing continues to be perceived as underperforming within the force. At this point, it's worth noting that Steadman Brown holds the highest regard for the police force and the work they do, but let's be honest, there is always room for improvement.
Police work is driven by integration and data, ensuring that information can be accessed by the right people at the right time. Through the use of this data, officers can engage with the public more effectively, prevent crimes from occurring, solve crimes more quickly, and provide better support to victims. It's a win-win.
In the UK, the part you don't see when the police are out 'fighting crime' is the vast number of contact centers, victim care organizations, general practice reviews, protocol reviews, and the ability to deal with the underlying challenge of trust and confidence in how policing prevents and detects crime.
With Salesforce's single platform approach, Police Forces can consolidate touchpoints and ensure that all information is presented in a single view. The most advantageous part is they do not replace the existing system but instead integrate it and make it interoperable with Salesforce.
There is always a desire and drive to gather more data in order to measure the progress of any service. And that's what Salesforce is for, right?
What's the main goal?
- To facilitate the automatic exchange of data between officers, control centers, care teams, and other organizations.
- To provide data to better inform decision-making with the public
- To ensure that the appropriate people have access to the proper data and that the right officers are provided with the appropriate information.
- Measurement of performance in various areas
- Assuring a capable and sustainable workforce capable of meeting the ever-changing needs of the public and its own employees.
Example:
In the context of evaluating a citizen when necessary, insight into the citizen and his or her background can be gathered more effectively with Salesforce. By doing so, they will be able to gain a more comprehensive understanding of any situation at hand, and effectively bring together disparate data sets that will provide a complete 360 view of the individual.
Did you know that in the 2019 Police Foundation report – Data-Driven Policing and Public Value – Points were presented in order to demonstrate a transparent path forward? It included the removal of closed technology to enable the integration of systems and data across force boundaries. A coordinated approach to the accuracy of data was proposed as a means of ensuring data-driven policing.
What is the current use of this platform by the UK Police Force?
Police in the UK is rapidly transforming how they engage with citizens. In addition to many other tasks, they use Salesforce to.
- Integrate with legacy systems and get a single view of citizens
- Identify vulnerable individuals quickly to prioritize engagement
- Deliver an improved level of service to create satisfaction and build trust
- Use Salesforce Solutions for: Force Control Rooms, citizen engagement, interoperability with systems & automation of manual processes
