There's a reason why mortgage companies, banks, and credit unions 'like' Salesforce. We're not surprised that it's the go-to CRM platform. Are you?

Whether you have been involved in the mortgage application process or not, it is undeniable that Borrowers find initially applying for a mortgage to be the one of the most difficult and time-consuming tasks they encounter.

Did you know it takes an average of 46 days to close a mortgage, mainly due to fragmented information and archaic processes?????

In the current market, this type of experience is unsettling to anyone, let alone to younger digital-first consumers who represent 37% of the home buyer market (and growing). As fintech disruptors and independent brokers propel onto the market, mortgage companies are under great pressure to provide seamless and streamlined loan experiences. That’s why more and more companies are implementing SALESFORCE..

Salesforce claims to help 'Deliver End-to-End Mortgage Transformation' and here's how..

Here are some ways that different products can assist with mortgage transactions:
·       Innovations in the Financial Services Cloud streamline the mortgage experience for borrowers, lenders, and partners. The mortgage process can be simplified and expedited with guided loan applications, streamlined document tracking and approvals, and a new mortgage data model for lenders to develop deeper, more complete relationships with borrowers.
·       Mortgage and lending teams will be able to create high-quality marketing materials for potential and ongoing borrowers with Salesforce Marketing Cloud. Using this Salesforce product, you can customize the borrower's experience regardless of where they are in the lending process.
·       Using Salesforce Experience Cloud, mortgage and lending companies can quickly launch data-powered sites, portals, and apps to enhance customer service.

More about Salesforce Financial Services Cloud

The Salesforce Financial Services Cloud is just one component of the Salesforce Platform for the mortgage industry, which transforms the mortgage process from pre-application to post-closing through marketing, sales, servicing, integration, and application development.

By using Salesforce, lenders are able to engage borrowers earlier in the home buying process through intelligent marketing, and the best leads can be identified automatically. During the application process, lenders, borrowers, and partners can collaborate via digital portals that support the collection of documents, embedded business processes, and a knowledge base for assistance.

Salesforce Financial Services Cloud (FSC) is the ideal Salesforce product for mortgage and lending companies. By implementing this solution, mortgage loan officers, processors, underwriters, and brokers will be able to provide transparency to borrowers from the beginning of the loan process to the end.

It's a win-win for both home buyers, lenders and mortgage companies.