With this new seven-part series 'The Power of Generative AI', we'll explore various roles within the Salesforce ecosystem and how #AI can help them. We're going to begin by looking at how marketing professionals can use generative AI to work smarter and faster.
Stay tuned every Tuesday as we explore a new role within the Salesforce ecosystem!
Marketing from a new perspective
Salesforce marketing pros work hard to deliver well-crafted campaigns, develop solid data-driven strategies, and come up with innovative, creative ideas FAST. With the rise of generative AI in marketing, this lengthy list of tasks has become more streamlined, freeing up time to zero in on strategic and innovative thinking. I mean its definitely freed up some time in my work day!Here's How...
Instant Analysis from Trusted First-Party Data
- The imminent demise of third-party cookies makes first-party data all the more valuable. Approximately 63% of marketers believe that this data is essential to generative AI working effectively, and 31% consider it crucial to the success of AI tools.
- By analyzing first-party data, generative AI can uncover hidden patterns and provide actionable suggestions. You can create marketing strategies that resonate more deeply with your customers when you are equipped with these insights. You should keep in mind, however, that for generative AI to work, your data must be consolidated across all your systems and not scattered throughout.
Automated campaign optimization
- The top four use cases for artificial intelligence in marketing revolve around automation: customer interactions, data integration, personalization, and process optimization. With the help of artificial intelligence, these tasks can be automated, saving you considerable time while also increasing the success of your campaigns.
- In addition to researching customer opportunities and writing campaign briefs, generative AI is capable of creating content segments and optimizing performance. As a result, your marketing campaign execution will be more efficient and your customers will have a more personalized experience.
Personalized to the max
- The importance of personalization in fostering customer loyalty cannot be overstated. In contrast, only 26% of marketers believe that their organization's personalization strategy is effective. This is where generative AI comes into play.
- You can amplify #personalization with generative AI by crafting tailored content, building customer journeys, and making recommendations based on real-time profiles. Customer experience is personalized across all marketing channels, content formats, and broader customer journeys.