McLaren racing secures multi-year Salesforce partnership to improve fan CRM capabilities????️????

Salesforce announced yesterday, 21st March, a new partnership with McLaren Racing that will further expand its presence in Formula 1.Using the Salesforce 360 platform, the #McLaren #Formula1 team is now able to enhance its relationship with its fans all over the world, as well as expand into new markets and reach new potential customers.

Specifically, McLaren will leverage #Salesforce Sales Cloud, Service Cloud, Marketing Cloud, and MuleSoft to enhance its communication with fans and partners, as well as to modernize its internal IT infrastructure.

Aside from the undeniably recognisable Salesforce branding set to appear in the team garages as part of this partnership, McLaren will receive "new and enhanced digital fan experiences" throughout the 2023 Formula 1 season.

On top of this, as part of this initiative, the team will provide its fans with bespoke opportunities through the McLaren App, a new digital guest check-in experience tailored to their personal preferences, and exclusive McLaren Plus offers.

McLaren racing said..

“We are delighted to integrate Salesforce’s capabilities into the McLaren Formula 1 Team," said Zak Brown, CEO, McLaren Racing. "Salesforce will help us strengthen our connection with our passionate fans and partners around the world. We’re looking forward to using Salesforce data to create exclusive content that boosts the quality of our engagement."

“Our 60th anniversary milestone is an exciting opportunity to connect and celebrate with our global fanbase, and I can think of no better time to kick-start this exciting partnership.”

Salesforce said..

“Salesforce is proud to partner with McLaren to help bring them even closer to their fans across their digital platforms," said Colin Fleming, Executive Vice President, Global Brand Marketing for Salesforce. 

"McLaren is one of the most decorated names in motorsport and we are thrilled to partner with them to deliver amazing digital experiences that help them connect with their global fanbase in a whole new way.”

Source: Salesforce | Formula One World Championship Limited (formula1.com) McLaren Racing - McLaren Racing to enhance fan CRM capabilities through new multi-year Salesforce partnership

Salesforce and Formula One

As the #1 customer relationship management (CRM) platform in the world, Salesforce accelerates in Formula 1 as a global partner working to connect with their fanbase in a whole new way and facilitate their goal to become #carbonneutral by 2030.

As Formula 1 engages with its global fan base, Salesforce Customer 360 will enable it to gain a deeper understanding of the fans' behaviours, communication, and actions. Fans benefit from a formula that brings them closer to the action and creates memorable moments, consistently.

Furthermore, Formula 1 will be working with Salesforce to gain actionable insights from Formula 1's #carbonfootprint, which will assist in expediting its goal of reaching #net-zero #emissions by 2030.

These efforts will strengthen the connection between F1 fans and the sport as well as the #sustainability efforts, creating long-lasting and loyal relationships throughout the world.