30.01.2023

Salesforce's SPRING ’23 Product Release

Using new innovations, the spring 2023 Salesforce product release will 'increase efficiency and drive cost savings'. 

As costs have increased, inflation has risen, and companies have been increasingly scrutinized on the bottom line, a significant amount of pressure has been placed on companies to deliver success. The expectation of seamless, personalized experiences from all brands has increased more than ever before. As a result of this release, Salesforce hopes to deliver concrete solutions that can be used to drive cost savings and improve efficiency at scale.

Been living under a rock? here's the salesforce release process

Salesforce releases are Salesforce's means of delivering new features and functionality to customers. Every year, salesforce releases hundreds of new features during three seasonal releases (Spring, Summer, and Winter). These releases are often based on feedback from the Salesforce Trailblazer Community. By providing seamless, automatic upgrades for each release, delivered in real-time, salesforce is able to provide customers with a fully configurable, metadata-driven platform...And upgrades are automatic!

As Salesforce quotes 'you might be thinking, ”innovation three times a year—how can i possibly keep up?' but, Salesforce makes it easy to remain current with all new features. You can find more information on their website.

Get to Know the Salesforce Release Process Unit | Salesforce Trailhead

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Salesforce Spring 2023' product release updates for each sector!

Sales: Automated conversational milestones increase productivity and efficiency with forecasting enhancement and account discovery.

Service : Drive efficiency with mobile extensibility and boost productivity with automated insights with salesforce contact center: insights and scheduling, offline mobile UI extensibility and service cloud voice enhancements.

Marketing : With marketing cloud and customer data platform, you can deliver innovative solutions using, WhatsApp business messaging: direct integration, customer data platform advertising, marketing cloud intelligence: data stream control center.

Loyalty : Enhance the engagement of loyal members by optimizing management resources using quick promotion setup, contact center for loyalty management and member engagement widgets enhancements.

Commerce: With commerce enhancements, you can grow your business and increase loyalty. This utilises b2b and d2c enhancements, Salesforce payments for b2b and composable storefront enhancements.

Analytics: Assist analysts in the prediction, creation, and transformation of actionable insights using input widget enhancements, data prep enhancements and Einstein discovery: model queuing.

MuleSoft: Faster access to data from any system using composer and Anypoint connectivity, MuleSoft accelerators and MuleSoft direct for industry clouds.

Slack: Create a digital headquarters where people, tools, customers, and partners can come together using Slack connect enhancements.

Platform
  • Build: With change and release management tools, you can achieve a faster time to value by using python for salesforce functions, lightning app builder, OAuth flow reporting enhancements
  • Automate: Connect systems, empower people, and create seamless processes by using salesforce connect adapter for GraphQL, flow builder enhancements and flow orchestration enhancements.
  • Secure: Innovate while reducing risk by utilsing extended login history for OAuth flows, sharing hierarchy and privacy center: preference manager enhancements.

Related apps: Platform apps offer out-of-the-box features that reduce time to value by using my appointments calendar, virtual appointments email template and digital distribution enhancements.

NetZero cloud: Net Zero cloud has been improved through the use of disclosure and compliance hub for ESG reporting and multi-tenancy support for extended enterprise and DEI dashboard.

Automotive: Provide a unified experience for customers, vehicles, and retailers with automotive cloud intelligence and experience cloud for automotive.

Communications: Automated updates and improved customer service tools will increase productivity with contact centre for communications cloud and automatic upgrades for communications cloud.

Consumer goods: Utilize connected data to enhance planning and execution with MuleSoft accelerator for consumer goods and retail execution analytics enhancements.

Energy & Utilities : Boost agent productivity with easy integrations using contact center and MuleSoft direct for E&U cloud enhancements.

Financial Services: Enhance the efficiency of financial services through automation, integration, and optimization with integrated onboarding, service process automation and high-volume data consumption

Healthcare & life sciences: Health care costs can be reduced and productivity can be increased with integrated care management, crisis support center management and MuleSoft direct for health cloud

Manufacturing: Operate in a customer-centric manner with sales agreements, enterprise account forecasting and experience cloud for manufacturing enhancements

Media : Optimize revenue generation and retention with unified audience profiles, subscriber self-care web portal and subscriber lifecycle management: agent console

Public sector: Automated services enable constituents to be served more quickly using composable case management and grant management enhancements.

Non Profit : Enhance your organization's efficiency and effectiveness using recurring donations and gift entry enhancements as well as program management module for mobile

Customer success: Ensure success with expert guidance and support to maximize outcomes with signature architecture engagements and expert coaching enhancements

Trailhead: With Salesforce enhancements including ranger rank and search enhancements, you can learn new skills from anywhere in the world.
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When is the next Salesforce release? Save the date.

With Salesforce, release cycles and dates are fairly consistent. Releases of Salesforce follow a predictable cycle, beginning approximately three months prior to going live in production. Upgrades occur automatically on specific dates that are published on the Salesforce trust website up to a year in advance. 
Mark your calendar with these dates! 

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