In the latest Salesforce Product news, it was announced that there was a new feature for Media Cloud. The latest and greatest application dubbed 'Advertising Sales Management' aims to help with cross- channel advertising sales. The idea behind this new addition is that publishers will now have an increase in revenue and experience less arduous tasks due to the various features of Advertising Sales Management a few being, clearer cross-channel planning and executions, automated client reporting and campaign optimization all available on one platform.

As it stands currently, publishers from different platforms produce revenue by selling advertising campaigns to different companies and brands. As the number of campaigns generated and sold rises, it can be harder for publishers to manually manage the outcomes of this. This is where Advertising Sales Management for Media Cloud comes in to solve all these issues. This feature can track performance and work flow as well as keep up to date on how well a campaign is doing. This will hopefully revolutionize the way that publishers maximize revenue and profits.

The different ways that this is possible is:

Combining platforms into one that grows a publisher's advertising sales: The existing form of running advertising campaigns from different channels can be tedious as publishers manually have to book in and log individual ads. With the new feature, Advertising Sales Management, this eliminates the human work and produces all the ads into one single platform where all the campaigns can be monitored in one place (imagine the amount of passwords you don't have to forget now!).

Human error is eliminated in data entry: Currently, publishers who have various different systems to log data into can be overwhelmed with the task to input all data currently into different digital systems. More often than not, now matter how well someone is at data entry, this can be subject to human error which can cost publishers a lot of their revenue and sometimes maybe even members of staff. Advertising Sales Management's new single platform can allo for data entry to flow accurately and consistently at each stage of the campaign.

Ensuring maximum campaign performance: With Advertising Sales Management, publishers are now able to view analytics and dashboards as well as various campaign insights all in one platform to help make the most out of their campaigns. Publishers along with their sales teams are now able to see analytics for each channel as well as any previous campaign history with that specific channel to monitor the success of it. If a current campaign is running, publishers can now analyze which channel is performing best and which channel isn't worth running. With this information, they can then cut production from one channel, and push it into the channel that is performing the best, ultimately, maximising their return on investment.

The ultimate goal being for Advertising Sales Management within Media Cloud is to help publishers maintain all their hard work and for easy access in one simple platform. As Christopher Dean, VP and GM, Media Cloud says:

"With Advertising Sales Management, Media Cloud's new industry-specific application built natively on top of the Salesforce Customer 360 platform, we're giving publishers one simple platform to help their teams manage everything in one place."

Several companies have already stated that they will be implementing Advertising Sales Management for Media Cloud. Some examples being Sony Pictures Networking India, Accenture, Deloitte and PwC. This new feature should help to manage the companies' sales, help them sell smarter and help boost revenue.

I wonder what Salesforce will bring out next...