By integrating #AI directly into the world's number one CRM, Einstein GPT will become a prevalent generative AI technology in the industry. With the ability to deliver AI-generated content across sales, service, marketing, commerce, and IT interactions at hyperscale, it is a force to be reckoned with.

With so many AI articles out there speculating and highlighting truths, we thought we'd break it down, simply...

1. What makes Salesforce uniquely qualified to deliver the most powerful generative AI capabilities for CRM?
2. During the development of #EinsteinGPT, what were the major considerations?
3. How does Einstein GPT affect #Salesforce customers? 
4. How can you utilize this emerging #AI technology in your organization?

It's no secret that data is the backbone of AI, with Salesforce serving as the go-to CRM where thousands of organisations across a range of industries from #FinTech to #Healthcare manage their sales, service, marketing, commerce, and IT data, globally. Using this new technology, Salesforce customers can create and deliver AI-generated content at scale, conveniently within their existing workflow, using their existing data.

In case you ever wondered what sets Salesforce apart from the competition, here it is!

Since Einstein GPT blends public data with CRM data, Salesforce can provide a multiplier effect for generative AI experiences. Over time, as more and more Salesforce customers use Einstein GPT, the model becomes more accurate. It's pretty cool.

During the development of Einstein GPT, three areas were considered.

First, the technology's generative nature was considered. Salesforce's focus was on what its capabilities were. While ChatGPT can create a purposeful blog in under a minute, produce a cheeky LinkedIn post to save time, and even write code, Salesforce is working to expand its CRM impact beyond automated conversations.

Second, it was important to ensure that customers could access it in a safe, secure, and trusted manner. ChatGPT and other systems are sophisticated and based on public data sources, but they must be anchored in the organization's own data in order to be effective. Therefore, blending public and private data together provides Salesforce customers with a more valuable and trusted experience.

Third, personalization! It is all about personalization at Salesforce.

So, who will benefit from Einstein GPT?

In short - everyone, big and small, across every industry! According to Salesforce, this new technology is a foundational component that is beneficial to both large enterprises and small and medium enterprises. By utilizing assistive technology such as #Einstein GPT for Sales and Einstein GPT for Service, organisations will be able to enhance the productivity of their workforce. In general, most companies are seeking to drive efficiencies and focus employees' time on more high-value tasks.

Want to know more?
Check out Salesforce's new update on Einstein GPT here
Why Einstein GPT Marks the Next Big Milestone in Salesforce’s AI Journey - Salesforce News