With the Agentforce World Tour coming to an end – now is time to reflect on everything Salesforce. AI and Agentic AI solutions was at the forefront of the event and what stood out was the scale of it all. As someone new to the ecosystem, it was a massive learning experience to say the least. I knew of Salesforce, mainly by name, with limited knowledge about what it really does. Since joining Steadman Brown, I have learnt much about Salesforce, what it does, how it benefits organisations, and the people within it. But it was only at the World Tour where all of that was put into context – thousands of people, all coming together to experience everything the Salesforce ecosystem has on offer.
Agentic Marketing
As someone who comes from a marketing background, the introduction of Marketing Cloud Next (MCN) and Agentic Marketing was especially interesting. Traditional marketing often involves long processes where everybody from the Legal teams, through to Sales must be aligned and expected completion dates often conflict. Marketing Cloud Next helps team engage customers on a larger scale and drive better results across the whole marketing space.
What MCN offers is huge. Agentforce Campaign Creation helps shorten the campaign execution from weeks and months to hours. Marketers can work alongside Agents to generate full briefs, audience creation and selection. They can also integrate the platform with Data Cloud, so you can use content from other sources like Google Drive as an example, to boost personalisation and insights from campaigns.
MCN also helps engage customers by getting rid of ‘do-not-reply’ emails, through opening two-way agentic conversations. This allows everything to be even further tailored to every customer, in little to no time at all. Other capabilities include Agentforce Lead Generation and Management to create personal outreach and nurture leads. Finally, MCN helps optimise media, by pausing underperforming campaigns, recommending improvements to targeting and spend based on marketing KPIs. This can all be integrated across platforms, such as LinkedIn, where everything can be tracked, recorded, and synchronised to feed and grow multi-platform insights.
Marketing Cloud Next works alongside existing products and is available to customers from July 2025.
As much as it automates processes and reduces timings substantially, what makes good marketing special, is the human touch. For me, there is definitely a place for AI based solutions, and I think it’s impossible to avoid it with AI growing exponentially daily. But the human element, and the human connection that can be built between marketers will never be replicated by AI. AI has a place in the world, but the risk is being too reliant.
