Last week was International Women's Day!

This year theme (which was celebrated on March 8th) is centred around #inspireinclusion, celebrating the importance of diversity and empowerment in the everyday world. As of 2023, 51% (or 33.75 million) of the population in the UK is female, making International Women’s Day (IWD) an important celebration.

Yet when it comes to the working world, there are many sectors, businesses and positions in the UK that are still very male orientated. Many women believe that they feel misrepresented or not given the same opportunities as their male colleagues. The technology industry is a great example of this.

At Steadman Brown, we are always looking at how we can give candidates the greatest opportunities within the Salesforce market. But how do we ensure that women get the best chances in securing their dream Salesforce role and break these barriers?

Before we get into that, we want to show how the UK and Salesforce fair when it comes to equality in the tech industry, and how we intend to break these barriers.

The UK

By the end of 2023, the UK was #1 in Europe and #3 globally in the technology sector, raking in a huge $996bn (£785bn) for the economy. Tech has become a vital part to business as ROI becomes a main aspect to many companies across the country.

Yet out of the 1.7 million in the UK who work in the tech sector,only 26% (442,000) of the workforce is female. So why is this? It can be down to several factors such as:

• Education – The Tech sector for many years has been tailored or aimed at the male population, but even with technology become a prominent aspect to everyday life, women are still less likely to choose a STEM or tech position as a career. In fact, only 30% of female students go on to study a STEM subject at university, and only 3% see it as a career.
• The workplace – When it comes to finding the right role, it’s not just about the wage or location. 83% of women look at employers that show strong diversity, equality, and inclusion – yet 66% don’t feel the opportunities are there.
• Gender imbalance – As of 2023, 77% of tech leaders where men – meaning that only 23% of leaders were women. Yet studies show that companies with a female lead team out-performed businesses with a male dominated team by 48%.

Salesforce

Salesforce is the largest CRM in the world, working with over 11,000 partners and 200,000 customers using the platform daily. In Salesforce itself, it has over 72,000 employees across the world and continues to grow.

But how does it look from an equality perspective?In 2022 Salesforce reported that 38% of it’s hires were women.To many that may still look to be under what would be seen as progressive, but the percentage of women in Salesforce had increased from 36% within a year. And last year they announced the goals to reach 40% of women and non- binary employees within the company by 2026.

How does Steadman Brown compare?

Of course, we’re not a CRM giant or have 1.7 million Salesforce professionals on our books, but we take pride in offering every person the best chance at securing their next Salesforce role. But how do we do this?

CVs

Not every business may realise that they are being prejudice or solely selecting male candidates without realising it. So, when we send over a CV to a client, we take out any details that could lead to this.

We have a unique tool that allows us to strip out any data that could result in our clients showing prejudice in the initial CV screening. Our tool allows our clients to review the Salesforce talent, on their skills alone, removing data indicating the candidates Gender, Race, Religion and Educational background.

Statistics

Since this tool was included in the recruitment process, we have either passed or come close to the national average in three areas for placing women, and anoverall 42% of placements through Steadman Brown have been women!

Salesforce Administrator

• UK Average, 39%
• SB Average, 55%

Salesforce Consultant

• UK Average, 37%
• SB Average, 42%

Salesforce Developer

• UK Average, 23%
• SB Average, 24%

Conclusion

As a country, we still have a long way to go until the tech and Salesforce sector have true equality and inclusion for women. Many employers are aware of the gender imbalance and are making sure that women have better opportunities, not just to secure a role, but to excel and become integral to the business’s future success.

Salesforce is showing strides in becoming inclusive and not just for women, but for all genders, races, and religions. At Steadman Brown, we hope to do the same and give female Salesforce professionals the confidence to apply and grow in the chosen field.

Hello, I’m Jordan, and I have just joined Steadman Brown as a consultant.

I joined Steadman Brown in late February and already have learnt so much about Salesforce. Before this, I came from a sales and sporting background, and though they may be a different field, I can bring what learned from these areas such as team work, dedication and ambition. I'm looking forward to helping candidates to find their dream roles and assist clients in fulfilling their needs.

We asked Jordan...

What attracted you to Steadman Brown?

I’ve always wanted to get into the world of recruitment and after a brief chat with Lewis and Josh, I realised straight away this was the right place for me to develop and start my journey in recruitment.

What’s the best thing about recruitment?

Well I’m still new and learning the role but the best thing so far that’s been a massive help for me too, is the office environment and team. This and has allowed me to settle in amongst the group very quickly.

How do you spend your down time?

Working out, playing football and just spending quality time with family and friends.

Superpower qualities?

Being able to fly

Fav food & drink?

Tequila… yes I said it! & a good steak, medium rare of course!

Fav Film?

Hmm, hard choice but maybe Avengers End Game

Fav Music?

I go from one extreme to another… Rap/hip hop to rock/heavy metal.. then everything in between!

Pet Peeve/weakness?

Losing

Hello, I’m Caroline, and I’m the Marketing Manager for Steadman Brown.

As the most recent member of the team joining in February 2024, I have almost 5 years of experience in digital marketing and a background in Graphic Design. As Marketing Manager, my role is to ensure that Steadman Brown thrives within the Salesforce ecosystem and become the go to agency for Salesforce jobs. My responsibilities include social media management and generation of content, website development, SEO, copywriting and so much more.

My career in digital marketing started in the recruitment sector, and I’ve wanted to come back to recruitment for a long time. So being able to work at Steadman Brown and with such a proactive team really is an honour.

We asked Caroline...

What attracted you to Steadman Brown?

It was the director, Lewis, who reached out to me on LinkedIn about the opening for Marketing Manager. I hadn’t heard of them before this, but after looking over the website and social media, it really did intrigue me. What sold me however was speaking with Lewis. He came across as incredibly friendly and knowledgeable and when discussing the role, he sold it to me.

What’s the best thing about recruitment?

As mentioned, I do have experience in working in the recruitment sector as a marketer, and being able to see the amount of people finding their dream role really does give you a sense of accomplishment and pride.

How do you spend your down time?

Currently, I’m trying to get into starting more crafts such as pottery and embroidery/crochet. Otherwise, I love visiting galleries and museums, shopping, country walks and decorating my first home.

Superpower qualities?

Click my fingers and be able to go to anywhere in the world…basically the film of Jumper.

Fav food & drink?

Pizza, eastern food (Thai, Japanese, Chinese etc.) and drink is currently Chai latte.

Fav Film?

There are a few but Lord of the Rings, Juno, Grand Budapest Hotel, Coco, and Shrek are my top 5.

Fav Music?

A mix really, but I love 90/2000s RnB, soul, rock and pop.

Pet Peeve/weakness?

I hate groups of people who walk really slow in front of you.

Good Morning to our Salesforce enthusiasts and to those who've just dipped their toes into this vast ecosystem!

Imagine this: you're a SF Developer, scrolling through LinkedIn, updating your page, possibly eyeing a fresh role that promises new challenges. Well, guess what? You're not alone...

Our recent 'Salesforce Talent Report' unearthed that a whopping 1155+ professionals on LinkedIn have brandished their profiles with the 'Salesforce Developer' title. And while that number sounds impressive, here's the catch - only 171 job roles are currently up for grabs. Simple math brings us to a staggering ratio of 1 role : 7 candidates! Quite the competition, right?

But fret not! If you're in this boat, or perhaps on the verge of embarking on this journey, here's a lowdown of what awaits...

The demand for Salesforce Dev's in the UK is skyrocketing, especially in cities like London, Manchester, Leeds, and Birmginham. So, if you're in these locales, your dream role might just be around the corner. If not don't stress - Steadman Brown have roles ALL OVER the UK!⭐

Whether you're a seasoned Salesforce Developer in the UK, eyeing a change, or a newbie eager to dive in, the world of Salesforce is dynamic, challenging, and immensely rewarding. With specialists like Josh Printer, Charlie Thomas and Alex Ktorides our dedicated Salesforce recruitment consultants, navigating through this terrain becomes much easier.

So gear up, update that LinkedIn/job profile and CV, reach out to our team and embark on this exciting journey!✅

Hello, I am Connor, one of Steadman Brown's newest HubSpot head-hunters.

I am Steadman Brown’s first HubSpot recruiter, got a good ring to it hasn’t it? I have 18 months previous recruitment experience within the Salesforce world.

I’ve been at Steadman Brown since October 2023 and I’m loving it, the culture in the office is great. Just need to brush up on my pool skills!

If you are in the HubSpot world and your either in need of a HubSpot professional or looking for your next HubSpot opportunity, I’d be more than happy to have a conversation with you.

We asked Connor..

What attracted you to Steadman Brown?
I continuously heard Steadman Brown in the Ecosystem when speaking with candidates, so I reached out to Lewis and speaking with Lewis, Josh and Connor I knew this company was where I wanted to be, I fit in with them right away and its closer to home for me, no brainer right?

What's the best thing about recruitment?
Helping people find their dream job! Also building relationships with people from all different backgrounds, it has personally improved my communication skills.

How do you spend your downtime?
I spend my downtime socialising with friends, watching football (west ham are massive btw) and the occasional game of Poker.

Superpower qualities?
If I could have a superpower it would definitely be teleportation

Fav food & drink?

Favourite food would have to be a Sunday roast in the winter, Drink would always be an ice cold Dr Pepper (can)

Fav film?

Hard one, I have a few.. The Lord of The Rings, Harry Potter’s or The BusinessIt's gotta be the movie 300!

Fav Music?

50 cent

Pet peeve/weakness?
My pet peeve is slow walkers or people who stop in the middle of a walkway to have a conversation

Hello, I am Alex, one of Steadman Brown's newest Salesforce head-hunters.

We asked Alex..

What attracted you to Steadman Brown?
I first heard about Steadman Brown through the company Director Lewis. I was in the market for a new opportunity, and after visiting the office I was extremely impressed with the way I was treated. It was also obvious to me that the business was on the up and there was opportunity here for me to run with!  Changing roles is a huge decision for anyone and can be life changing. 

What's the best thing about recruitment?
The best thing for me is knowing that I have given somebody the opportunity to progress their career in the right direction. I love helping others succeed!

How do you spend your downtime?
I spend my downtime mainly with my daughter, I also enjoy travelling!

Superpower qualities?
I think there's plenty of amazing things humans can already do in reality without having to think about superpowers. 

Fav food & drink?

Fav film?

Fav Music?
I like to listen to most UK rap but if you whack on a bit of Magic Radio I wouldn’t complain.

Pet peeve/weakness?
I hate it when people lick their fingers after eating something, it makes me feel sick!

Good Morning to our Salesforce enthusiasts and to those who've just dipped their toes into this vast ecosystem!

????Imagine this: you're a SF Admin, scrolling through LinkedIn, updating your page, possibly eyeing a fresh role that promises new challenges. Well, guess what? You're not alone...

Our recent 'Salesforce Talent Report' unearthed that a whopping 1447+ professionals on LinkedIn have brandished their profiles with the 'Salesforce Administrator' title. And while that number sounds impressive, here's the catch - only 39 job roles are currently up for grabs. Simple math brings us to a staggering ratio of 1 role : 37 candidates! Quite the competition, right?

But fret not! If you're in this boat, or perhaps on the verge of embarking on this journey, here's a lowdown of what awaits.????????

The demand for Salesforce admins in the UK is skyrocketing, especially in cities like London, Manchester, Leeds, and Bristol. So, if you're in these locales, your dream role might just be around the corner. If not don't stress - Steadman Brown have roles ALL OVER the UK!⭐

Whether you're a seasoned Salesforce admin in the UK, eyeing a change, or a newbie eager to dive in, the world of Salesforce is dynamic, challenging, and immensely rewarding. With specialists like Connor Howe and Gavin Winchester, our dedicated Salesforce recruitment consultants, navigating through this terrain becomes much easier.

So gear up, update that LinkedIn/job profile and CV, reach out to our team and embark on this exciting journey!????✅

Are you a Salesforce developer based in the UK? Have you ever wondered about the dynamics of the local talent market, the surge in demand for your skills, and where to look for your role? If so, you're in the right place!
We’ve recently curated a talent pool report exclusively for you, Salesforce Developers! Let's unpack some crucial stats that could redefine your job-seeking journey.

The Salesforce Developer Talent Pool:

• 1,200+ Active Candidates: Our research reveals that currently, over 1,200 Salesforce developers are actively open to opportunities and scouting for their next pivotal career move on LinkedIn.
• 191 Job Posts on LinkedIn: Astonishingly, a mere 191 job postings cater to these candidates' expertise and preferences. These job listings are collated from a vast network, incorporating more than 40,000 sources.
• Ratio Revelations: With a ratio standing at 1 open role for every 6 candidates, the hunt for the perfect role can seem like finding a needle in a haystack.

Engagement Insights:

• Almost half of these 1,200 candidates – a whopping 50% – have actively engaged with our brand in the last year. They've tuned into our updates, browsed through our company pages, and applied to jobs we’ve listed. This engagement showcases the trust and reliance professionals place in our brand.
• Geographic Nuggets: The top regions where these candidates hail from? London and the Midlands!

Why Partner with Us for Your Next Career Move?

Navigating the job market, especially one as competitive as Salesforce development in the UK, can be daunting. Here's why choosing us as your guiding light can make all the difference:

• Handpicked Opportunities: We don’t just present roles; we match you with positions that resonate with your aspirations, skillsets, and preferences.
• Streamlined Process: We simplify your search, ensuring you don't have to sift through irrelevant listings or get bogged down by redundant application processes.
• Constantly Renewed Listings: Our dedicated Salesforce developer team ensures a fresh influx of roles, so you always have the latest and most relevant positions to consider.
• Brand Engagement: The high engagement rate with our brand indicates the trust and credibility we hold in the Salesforce community.

In Conclusion:
The landscape for Salesforce developers in the UK is intricate, but with the right partner, it becomes less about the search and more about the fit. By choosing us, you're not just selecting a recruitment agency; you're picking a partner invested in your success. So, let’s embark on this journey together, and ensure your next career move is not just a job, but a milestone!

** This data is current as of 05/09/2023, curated by LinkedIn Talent Insights and is accessible to anyone.

Hey there, Salesforce enthusiasts!✨

With this new seven-part series 'The Power of Generative AI', we'll explore various roles within the Salesforce ecosystem and how #AI can help them. We're going to begin by looking at how marketing professionals can use generative AI to work smarter and faster.

Stay tuned every Tuesday as we explore a new role within the Salesforce ecosystem!

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Marketing from a new perspective

Salesforce marketing pros work hard to deliver well-crafted campaigns, develop solid data-driven strategies, and come up with innovative, creative ideas FAST. With the rise of generative AI in marketing, this lengthy list of tasks has become more streamlined, freeing up time to zero in on strategic and innovative thinking. I mean its definitely freed up some time in my work day!
Here's How...

Instant Analysis from Trusted First-Party Data

• The imminent demise of third-party cookies makes first-party data all the more valuable. Approximately 63% of marketers believe that this data is essential to generative AI working effectively, and 31% consider it crucial to the success of AI tools.
• By analyzing first-party data, generative AI can uncover hidden patterns and provide actionable suggestions. You can create marketing strategies that resonate more deeply with your customers when you are equipped with these insights. You should keep in mind, however, that for generative AI to work, your data must be consolidated across all your systems and not scattered throughout.

Automated campaign optimization

• The top four use cases for artificial intelligence in marketing revolve around automation: customer interactions, data integration, personalization, and process optimization. With the help of artificial intelligence, these tasks can be automated, saving you considerable time while also increasing the success of your campaigns.
• In addition to researching customer opportunities and writing campaign briefs, generative AI is capable of creating content segments and optimizing performance. As a result, your marketing campaign execution will be more efficient and your customers will have a more personalized experience.

Personalized to the max

• The importance of personalization in fostering customer loyalty cannot be overstated. In contrast, only 26% of marketers believe that their organization's personalization strategy is effective. This is where generative AI comes into play.
• You can amplify #personalization with generative AI by crafting tailored content, building customer journeys, and making recommendations based on real-time profiles. Customer experience is personalized across all marketing channels, content formats, and broader customer journeys.

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A bright future ahead!

So many marketers are already experimenting with #generativeAI in their work. This is a perfect time to begin exploring this revolutionary technology if you have not done so already.

Stay tuned for the next episode of this series 'Unleashing the Power of Generative AI', '3 ways YOU can USE GENERATIVE AI?! 2/7 Sales Professionals', coming Tuesday 8th August.

Each week, we will explore a new role within the #Salesforce ecosystem and how they can benefit from #generativeartificialintelligence. - See you next time!

In today's fast-paced business landscape, delivering exceptional customer experiences is paramount. With the power of AI, data, and CRM, Salesforce is at the forefront of transforming how organizations connect, engage, and delight their customers.

Join us as we explore how Salesforce is revolutionizing the face of AI and reshaping the customer experience landscape.✨

Unifying Customer Data for Actionable Insights ????
The key to providing personalized experiences lies in understanding your customers. Salesforce enables organizations to unify their customer data from various sources, bringing it together in a single, comprehensive view. By leveraging AI and automation, businesses can extract valuable insights from this unified data, enabling them to take timely and informed actions that drive customer satisfaction and loyalty.

Real-Time Data Power with Customer 360 ????
Gone are the days of relying on stale data. Salesforce's Customer 360 platform empowers businesses with real-time data capabilities, ensuring that decision-makers have the most up-to-date information at their fingertips. By harnessing the power of AI and automation in real-time, organizations can make proactive and data-driven decisions, saving time, cutting costs, and driving revenue growth.

Data Cloud: The Path to Scalable Success ????
Scaling your business while maintaining a personalized approach can be challenging. Salesforce's Data Cloud offers a solution by providing out-of-the-box connectors that seamlessly connect all your customer data, regardless of the app, device, or real-time stream. By automatically harmonizing data into a single customer graph, organizations can create a holistic view of their customers and surface the most relevant workflows based on real-time data, all within Salesforce Flow.

Intelligent Experiences with Salesforce Einstein ????
Salesforce Einstein, the AI engine behind Salesforce, is revolutionizing how organizations tailor experiences for their customers. By leveraging the unified customer data profiles from Data Cloud, Einstein empowers businesses to automatically personalize and customize experiences based on real-time insights. From predicting customer behaviour to recommending the next best action, Einstein brings intelligence to every touchpoint, enabling organizations to deliver truly intelligent experiences.

Security, Compliance, and Privacy with Hyperforce ????
With the increasing emphasis on data security and privacy, Salesforce's Hyperforce ensures that businesses can confidently harness the power of AI and data at scale. Built with security, compliance, and privacy at its core, Hyperforce provides a robust foundation for organizations to grow their customer data capabilities while adhering to stringent regulations.

Salesforce Research: Pioneering AI Innovation ????
Salesforce Research plays a vital role in driving AI innovation in the CRM space and beyond. With trusted expertise and a commitment to advancing AI technology, Salesforce has become a leader in leveraging AI to enhance customer experiences. By continuously pushing the boundaries of what's possible, Salesforce Research fuels the evolution of AI-driven solutions that empower businesses across industries.

Conclusion
Salesforce is transforming the face of AI and reshaping customer experiences in unprecedented ways. By unifying customer data, harnessing the power of real-time insights, and leveraging the capabilities of Salesforce Einstein and Data Cloud, organizations can unlock the true potential of AI to drive personalization, efficiency, and revenue growth. With a steadfast commitment to security, compliance, and privacy, Salesforce empowers businesses to create magical experiences for their customers, driving success in today's digital landscape.
Embrace the power of Salesforce and embark on a journey of AI-driven innovation that will revolutionize your customer experiences.